The story of Playforever began with its founder, Julian Meagher's early passion for classic cars. As a child, Julian explored underground parking lots on his bike, looking for beautiful cars with sleek shapes and gleaming badges. This fascination with the beauty and magic of classic vehicles sowed the seeds of a lifelong ambition: to create a timeless collection that would captivate future generations.

Thus was born Playforever, a brand dedicated to the creation of toys and objects inspired by classic vehicles. The Playforever collection is designed to delight both children and adults, with impeccable design, exceptional quality and meticulous attention to detail.

Each Playforever product is the result of meticulous craftsmanship, combining the retro aesthetic of classic cars with modern, durable construction. Playforever toys and items are designed to stand the test of time, becoming treasured collectibles that can be passed down from generation to generation.