A decade marked by the emergence of digital technology.
Taschen's book "All-American Ads of the 80s" offers a fascinating account of the evolution of the advertising industry during a decade that saw the emergence of the digital world and heralded a major upheaval in this field. While outward signs of uninhibited consumerism, such as wads of cash or Calvin Klein boxers, were widespread, the 1980s were also marked by the imminent arrival of cell phones and predictions of the coming end of print media. Despite these changes on the horizon, advertisers continued to spend lavishly during this decade, one of the most extravagant, outrageous and prosperous of the 20th century.
Advertising extravaganza in a prosperous decade
"All-American Ads of the 80s" presents a selection of the most legendary advertisements of this era, offering a visual dive into the culture and consumerism of the 80s. The advertisements captured in this work reflect the energy, creativity and sometimes the excess of this decade marked by rapid cultural and technological changes.
A visual dive into 80s culture and consumerism
For fans of history, graphic design, and 1980s popular culture, this book is a captivating window into an era where advertising played a major role in defining the culture and aspirations of society.
- authors: Steven Heller and Jim Heimann
- languages: English, French and German
- 640 pages
| Description | Imperial | Metric |
|---|---|---|
| Width | 7.7" | 19.6cm |
| Height | 10" | 25.5cm |
| Weight | 5.5 lbs | 2.5kg |
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